Digital Transformation or Bust!

It is ironic that digital transformation is seen as the new promised land for companies, and that the model they are looking to adopt is found mainly in California’s Silicon Valley…

The old “California or bust” represented by the picture of this depression era family, squeezing themselves and their meagre possessions into a jalopy sums up pretty well the feat of companies caught off guard by the rise of the digital era.

Unless you’ve been living under a rock for the last 2 years, digital transformation is a red hot topic nowadays. There are at least four new articles related to the topic indexed by Google every day, as well as numerous newspaper and magazines covering it on a constant basis.

Adding to the buzz, every new tech solution and every new vendor is promising to revolutionize a business category and instantly solve companies’ digital pain points.

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